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Naturitalia unites agricultural cooperatives with thousands of farmers working to produce fresh fruit and vegetables in Italy. Pursuing the sustainability of agricultural production is one of the founding objectives of the Naturitalia system.

In addition to producing food and other agricultural products, sustainable agriculture is cost-effective for farmers, good for the environment, and socially just, helping improve the quality of life for both farmers and the whole of society.

Naturitalia pursues sustainability using a systemic approach which, by starting from cooperation among farmers to improve their competitiveness, extends to environmentally-friendly growing techniques, fruit and vegetable products and everyone who works in the production chain, through to the end consumer, encouraging balanced eating habits and responsible food consumption.