Strawberries are grown almost everywhere in the world, although certain varieties primarily grow wild in forests. Strawberries require temperate climates to grow; they prefer medium-textured soil rich in organic substances, with a low salinity and moderate acid content, but they can also adapt to clayey soil.
The fruit is a shiny bright red with white to slightly pinkish flesh; the flesh is firm with a good sugar content well-balanced with the level of acidity; it has a good flavour with varying aromatic intensity depending on the variety.